The Heritage Trails Park District has been using social media to help build a support base in the county, and the district’s staff discussed Tuesday doing more marketing to get their name out there and rally even more support.
Administrative Assistant Terry McDonald talked to the park commissioners about her work with the park district’s Facebook page over the past three months or so. According to statistics McDonald viewed through Facebook as a page administrator, the page went from 308 likes on Sept. 22 to 419 likes on Jan. 17, which totaled an increase of more than 100 likes for the page in roughly three months.
“Our community on that Facebook page is growing pretty considerably in the last three months,” McDonald noted. “The likes have went up considerably.”
McDonald said she believes the reason for the spike in likes could be in part due to her effort to personally interact with people at events, such as the Walk With Nature and other hikes. She said she specifically told people about the Facebook page and notified them that there may be photos posted on the page of different hike participants on the trails.
See Wednesday's print edition for the full story.